Campaigns & News
Where is my UHNWI audience?
510,810 people control $59.8 trillion in combined wealth. Most media plans cannot locate a single one of them.
The advertising industry has spent two decades optimising for scale. Programmatic, social, connected TV — all of it built on the same premise: reach more people, more efficiently. That premise works perfectly until the audience you need is not where the tools are pointing.
UHNWIs are 1% of the world's millionaires but control approximately one-third of total HNW wealth. Standard targeting depends on behavioural signals — browsing, app usage, purchase data. This audience generates almost none of it. They have the resources to stay invisible to the very infrastructure built to find them, and most of them do exactly that.
North America is home to 208,090 UHNWIs and more than $20 trillion in collective wealth — representing the largest concentration of ultra-high-net-worth individuals anywhere in the world. That audience exists. It concentrates in specific places, and it is reachable. But not through the channels most premium automotive, banking, finance, technology, and luxury brand media plans are currently funding.
If your plan targets the UHNWI tier, what is the actual evidence your chosen channels are reaching them — rather than reaching people who look like them on a spreadsheet?
Fontainebleau Aviation X Maiden Home
📍 Maiden Home's Miami Design District buyer flies private. Talon put the campaign exactly where that matters.
The brief was precise: reach the buyer who furnishes a Miami penthouse, a second home, a renovation with no budget ceiling.
Not someone who might. Someone who does.
The Private Jet Media Americas high-impact campaign at Fontainebleau Aviation, a Skyservice Company, in Miami does exactly that.
Every person in that room arrives by chauffeur and boards within the hour.
Private aviation passengers do not scroll past. They sit with it.
No demographic modelling was required. No targeting technology was needed to close the gap between a probable audience and a real one.
The FBO does not approximate that buyer — it assembles them, by the nature of what it costs to be there.
Talon understood that the environment was not a media placement. It was the targeting strategy.
For agency planners working luxury home and interiors briefs — when you are evaluating out-of-home environments, how much weight does the room itself carry against the numbers on the media schedule?
AdVentures Americas X Jimi Psarakis✈️
We are pleased to welcome Jimi Psarakis as Vice President of Partnerships at AdVentures Americas.
Jimi leads strategic partnerships and revenue growth across our Private Jet Media platform, working with leading brands and agencies seeking to engage ultra-high-net-worth audiences in premium aviation and luxury travel environments.
Jimi brings extensive senior-level experience leading national advertiser and agency partnerships and driving revenue growth across premium digital media platforms. He is known for building trusted relationships and developing strategic partnerships that deliver long-term value.
We are delighted to have Jimi join the team as we continue to expand Private Jet Media’s footprint across private aviation terminals and other highly curated environments.
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AdVentures Americas welcomes Bryan Hackmyer✈️
I am delighted to announce that we are working with Bryan Hackmyer, Senior Media Sales Consultant, as part of the continued expansion of AdVentures Americas.
Bryan brings deep experience across premium out-of-home, digital, and innovative media platforms, most recently at Volta Media (a Shell brand), where, for nearly 8 years, he was an integral part of their sales growth from an early stage. Previously, during a 13+ year tenure at JCDecaux, Bryan established partnerships with leading brands to deliver high-performing campaigns across major U.S. airport environments. These include long-term sponsorship deals with Marriott Hotels at Dulles, Accenture at JFK, and Verizon Wireless.
As we continue to scale Private Jet Media Americas and develop premium brand partnerships within private aviation environments, Bryan’s strategic mindset, strong agency relationships, and experience aligning advertiser objectives with innovative media solutions will be a valuable addition to our work.
Welcome, Bryan. 💪
IBM X Private Jet Media Americas
IBM lit up Million Air Austin during Formula 1 weekend with a Private Jet Media Americas campaign connecting innovation, technology, and elite travel.
As private jets arrived for the race, IBM’s message of smarter, faster innovation dominated the terminal — the perfect stage for a brand powering performance both on and off the track.
Fresh off its new Scuderia Ferrari HP partnership, IBM continues to expand its presence across the Formula 1 world.
Campaigns & News
AdVentures Americas X Adviso-Matic✈️
AdVentures Americas has entered into a strategic partnership with Adviso-Matic to support partner development initiatives for JSX.
Through this collaboration, AdVentures Americas and Adviso-Matic will work together to develop premium, category-exclusive partnerships across the JSX customer journey, from pre-departure touchpoints and terminal environments to onboard and post-flight moments.
AdVentures Americas looks forward to working closely with Adviso-Matic’s leadership team, including Brandon Lowitz and Seth Zaharako, whose combined experience across culture, media, and experiential partnerships will contribute meaningfully to the continued evolution of JSX’s partner ecosystem.
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in the news
Cadillac X Private Jet Media Americas
Cadillac rolls into Chicago. 🚘✈️
AdVentures Americas is proud to work with dentsu Carat to support Cadillac’s latest campaign for the all-new, fully electric Escalade IQ across the Private Jet Media Americas network.
This activation spans 57 digital screens in 19 hand-picked private jet terminals, including Los Angeles, Miami, Dallas, and New York, reaching a high-net-worth audience that values both luxury and innovation.
The Escalade IQ signals a bold step forward for Cadillac, blending iconic design with electric performance. A perfect match for our unique media environment.
One campaign. Seventeen private jet terminals. A nationwide showcase.
Fountainebleau redefines private aviation
Fontainebleau Aviation is taking business aviation to the next level with its stunning newly refurbished Fort Lauderdale FBO. This state-of-the-art facility sets a new standard in luxury and efficiency, perfectly designed to serve the world’s most discerning travelers.